Forrester Acquires JupiterResearch

In case you missed it, last week Forrester announced it was acquiring Jupiter Research. To read the press release from Forrester, use this link:

http://www.forrester.com/ER/Press/Release/0,1769,1220,00.html

Forrester is buying the firm for $23 million in cash plus assumed liabilities, subject to post-closing adjustments, in a strategic purchase that complements Forrester's syndicated business model. JupiterResearch has 82 employees and 2007 revenues of approximately $14 million. Forrester, with 2007 revenues of $212 million, now has more than 1,000 employees. JupiterResearch joins Forrester's Marketing & Strategy Client Group, which contributed $46.4 million to Forrester's total revenue in 2007.

George Colony, Forrester’s CEO, posted an open letter on the Forrester web site announcing the deal. Here’s what George had to say: “I wanted to give you a heads up on Forrester's acquisition of JupiterResearch that we announced this morning. JupiterResearch, based in New York City with offices in San Francisco, London, and Paris, has long been helping companies understand and profit from the impact of the Internet. It has a rich heritage and a full set of research offerings that will bring value to the Marketing & Strategy roles that Forrester serves. We are very happy to be welcoming JupiterResearch into the Forrester family — and we feel confident that this acquisition will result in even greater value for Forrester's clients.”

The Forrester Blog for Interactive Marketing Professionals also has a post praising the acquisition and the quality of the researchers that Forrester is getting from Jupiter. To read their blog post, use this link:

http://blogs.forrester.com/marketing/2008/07/forrester-buys.html

We think this is a good move for Forrester, and it should help provide some extra sales and marketing muscle to JupiterResearch. What do you think of the deal? Post your observations here!

Comments

[Tony Law (InformationSpan)]

A bit of a late comment to your post and I'm catching up after return from holiday. But I already wrote on the implications for users (as opposed to the market) and here it is:

http://itasitis.wordpress.com/2008/08/25/the-return-to-work-the-user-take-on-forresterjupiter/