New AR Firm Launched – SageCircle

Carter Lusher and Dave Eckert are re-launching a firm that provides AR training and advisory services. The re-launched firm is called SageCircle™ and is located in Bay Area. The following is from an email I received from Carter that he asked me to pass on to Analyst Perspective readers. We look forward to following SageCircle’s progress and we encourage you to take a look to see what they are up to.

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SageCircle will ruthlessly focus on business outcomes versus activities (e.g., looking at using analysts to drive revenues and build brand value). We will help clients, from startups to global enterprises, rapidly identify and resolve critical business issues concerning the IT analysts, while providing a foundation for continuous improvement. Our services will include training (public seminars, webinars and in-house), advisory (annual retainer and blocks of two or five hours), and consulting.

There is going to be a SageCircle: Hot Topics evening event on Monday, January 28th at 6:30 pm at the Cupertino Inn just off 280 at the De Anza Boulevard exit. The AR best practices portion will be a “Case Study on Corporate AR and PR Collaboration.” The case study will focus on a sensitive announcement and how analysts were key advisors to the preparation. Noted independent analyst Rob Enderle and former HP AR manager Dave Eckert will discuss how the analysts provided valuable insights to executives as well as the PR and AR teams. The panel will discuss the use of non-disclosure to gain analyst insight, issues dealing with internal groups such as legal, the timing of press and analyst briefings, and the lessons learned. Wine, beer and appetizers will be provided. Tickets are $10 and attendees must register in advance on the SageCircle: Hot Topics Check back soon to hear about our other upcoming events.

The SageCircle blog has been launched with content that will be of interest to many constituencies that interact with the analysts - from AR to market intelligence to vendor sales to PR to others. The blog replaces the e-mail “IT Analyst Updates” I have been sending out since leaving HP. There will be frequent postings so I suggest adding this blog to your RSS feed.

We also want to let you know that we have a training seminar scheduled. The SageCircle AR Effectiveness Seminar will be held from 12 - 5 pm Monday, January 28th continuing 8-12 pm Tuesday, January 29th. The seminar is a great choice for new AR staff needing a solid skills foundation and for experienced AR pros wanting a refresher. The instructors are sages with decades of experience in the analyst game. Tickets are $995 and include the evening event with case study presentation and networking. Visit the seminar page to see the complete agenda and to register.

Research request. As part of my work to expand the boundaries of AR best practices and tools I am experimenting with several Web 2.0 technologies such as social networks and microblogging (see my signature block below for the various addresses). I encourage you to connect with me via LinkedIn and Facebook. I especially want to encourage you to sign up for Twitter and become a “follower” of my microblogging. Starting on Thursday the 13th, I will be microblogging observations on the analysts as well as asking questions of the AR community so I would appreciate your feedback on the the convenience, content and usefulness of Twitter. A favor – please forward this information far and wide, inside and outside your companies. One of the goals of SageCircle is to build a community of people who interact with the analysts -- whether as AR, market intelligence, spokespeople, IT managers, investors, reporters or others – to share experiences and commentary about the analysts and their research.

Please give me or Dave (831-430-9051) a call with any questions about SageCircle or the events. Thanks for taking the time to read this e-mail. 

Cheers and Happy Holidays, -carter j

carter@sagecircle.com

Comments

[Carter Lusher]

Hi Jim,

Thanks for noting the launch of SageCircle.

Dave and I look forward to collaborating with you and the other AR services firms, AR bloggers and everybody else in the extended analyst community to raise the bar on how everybody interacts with the analysts.

Cheers, -carter j

[ARonaut]

Not really "new"...